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Michael L. Griffin Elementary in Katy has been hosting the Boosterthon Fun Run event that began October 18. The Boosterthon Fun Run is a 9-day program designed to help local schools raise needed funds for education while inspiring students to live healthy, character-filled lives. This school year, Boosterthon’s new character theme, Highway USA, will show 500,000 students how to make good choices.

“For nine days, our team has the opportunity to interact with students across the country and get them excited about fitness, leadership and character,” said Chris Carneal, Boosterthon founder and president. “Schools often exceed their financial goals, and we challenge students to live out daily character actions in school and at home.”

Highway USA teaches students how to make good choices through “Choice Challenges.” Each day, students will experience lessons in leadership, character, education, fitness and the importance of a positive attitude. Along the way, students will also learn about “Highway Heroes,” influential figures of the past whose lives were marked by a single choice that made a positive impact on the world.

Leading up to the Boosterthon Fun Run event at their school, students are invited to gather pledges for each lap they run. Boosterthon provides rewards to students for gaining pledges made to their school. In addition, each day will begin with Boosterthon’s all-new “Boost Fit” challenge, a 2-minute fitness drill that team members will lead during morning announcements.

As part of the 2012-2013 school year, schools nationwide will partner with Boosterthon in “Pass It Forward,” the organization’s giveback initiative designed to impact local children’s hospitals across the country.

For more than 40 years, traditional school fundraisers depended on product sales. Founded in 2001, Boosterthon reinvented the industry. Today, students are not selling products door-to-door; instead they benefit from a fun, interactive program that impacts schools and develops leaders.

But the Boosterthon Fun Run is more than a fundraiser. The program’s extensive character curriculum combines stickers, songs, live presentations, music videos, and books to help spark character conversations at home.

“We know that by investing in the next generation, everyone wins,” said Carneal. “We want Highway USA to be a life-changing experience for each student. By making this Boosterthon’s most interactive and engaging program to date, we are creating an unforgettable experience for students, while instilling in them powerful life lessons.”

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